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Ulta Beauty Guide to the Hottest Products of 2026

2026 is already shaping up to be a huge year for beauty, with new products constantly going viral and brands releasing some of their most innovative products yet. With so many options hitting the market, it can be hard to know what’s actually worth trying and what’s just viral. From Korean skincare to tanning masks, some products are standing out for their quality, performance, and results. These are five of the best beauty releases of 2026 you can find at Ulta Beauty. 

Our hottest beauty products of 2026

Skincare: COSRX Peptide Collagen Hydrogel Eye Patches, $23

Makeup: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Stick Concealer, $29

Fragrance: Kylie Cosmetics’ Cosmic Intense perfume, $86

Haircare: L’oreal everpure iron silk coat, $12.99

Bodycare: Loving tan 10 MIN Express Self-Tanning Smoothing Body Mask, $52

COSRX Pink Peptide Collagen Hydrogel Eye Patches

Korean skincare has taken over social media and these eye patches prove just why. Formulated with niacinamide, adenosine, caffeine, and vitamin B12; these are designed to reduce puffiness, brighten dark circles, smooth fine lines, and give you a more refreshed, “awake” look.

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Stick Concealer

The demand for long-lasting glowy skin continues, and is here to stay in 2026. This concealer is natural, lightweight, and buildable formula available in 25 different shades and undertones. It is designed to hydrate the skin smooth texture, strengthen skin barrier, and cover imperfections, all while still achieving a dewy finish.

Kylie Cosmetics’ Cosmic Intense perfume

2016 King Kylie is back and more intense than ever. Cosmic Intense Perfume is an ambery-gourmand scent with notes of vanilla, blood orange, star jasmine, and benzoin. Cosmic Intense is the 2026, more elevated, modern, and feminine version of King Kylie. 

L’oreal EverPure Iron Silk Coat

L’Oréal is jumping onto the trend of treatment-based haircare with the EverPure Iron Sleek Coat. Iron Sleek Coat is designed specifically for frizzy, damaged, or color-treated hair. It provides humidity and frizz resistance, helps smooth strands, and protects color for up to 24 hours using alpha acids and a sleek care complex. 

Loving tan 10 MIN Express Self-Tanning Smoothing Body Mask

Loving tan is disrupting the tanning industry with their 10 minute tanning mask. The mask gives you a natural, streak-free tan in as little as 10 minutes. After rinsing off the mask, the tan will continue to develop over 24 hours and lasts up to a week. It contains ceramides and shea butter to hydrate and smooth the skin, while giving a natural transfer-resistant tan. 

Discover the Best Beauty Launches at Ulta Beauty

The biggest beauty trend of 2026 is products that combine performance, convenience, and innovation. Whether it is hydrating skincare, long-lasting makeup, or revolutionary tanner, these launches highlight how beauty is becoming more consumer-focused and accessible. If you’re looking to refresh your routine, Ulta Beauty has the latest beauty launches.